LinkedIn link preview image guide

Use a clear landscape composition

Start with a landscape image sized to current LinkedIn recommendations. Keep the subject and headline away from the edges so the card remains understandable if the platform adjusts its crop.

Make the logo survive the preview

Place the mark where it remains visible without competing with the page title. Check it at the smaller card size; a fine wordmark may need a simpler symbol or larger scale.

Set page-specific Open Graph tags

Use an accurate title, description, and image URL for the page being shared. A site-wide default can make unrelated articles appear with the same generic preview.

Refresh and inspect the card

LinkedIn may cache previously fetched page data. Use the current inspection or refresh workflow after changing tags, then confirm the visible preview corresponds to the latest page.

Keep the social copy and destination consistent

The post text can add context, but the card should still represent the linked article accurately. Do not use a high-contrast promise that the destination does not answer.

Test the exact shared page

Use the full canonical URL that will appear in the post, including any redirects. Confirm it resolves to the intended page and that the server returns the image and Open Graph tags to an unauthenticated crawler.

If a preview is stale, inspect LinkedIn’s current post-inspector workflow and refresh the cached data after the metadata is live. A new image file alone does not update a cached card if the page still points to an old URL.

Keep campaign images page-specific

Give a campaign landing page its own image when the audience or offer differs from the general product page. Avoid rotating a site-wide default that makes old articles suddenly show a new campaign.

Use stable, versioned asset URLs when the content changes. This makes it easier to distinguish an updated card from a platform cache that still references the previous file.

Keep Open Graph metadata page-specific

A single default preview for every article makes shared links hard to distinguish. Set a relevant image, title, and description for each important page, and confirm the canonical URL does not redirect to a page with different metadata.

When a link is reshared, the platform may show cached information. Use the current LinkedIn inspection workflow after updating the page and check the card from the exact URL people will post.

Plan a fallback for image failures

Keep a useful site-wide Open Graph fallback for pages without a custom image. It should identify the brand but avoid implying that every article covers the same topic.

Check that the fallback is publicly reachable and has a stable URL. A broken or blocked image can leave the share card with a blank visual even when the page itself loads.

Use a stable asset URL

When the image changes, publish the new file and update the page metadata. A versioned filename can help distinguish the new asset from a cached image at the same URL.

Keep old files available while posts that already reference them are still circulating. Removing an asset immediately can turn an older LinkedIn post into a broken preview.

Review the image beside the post text

A LinkedIn post may include its own description before the link card. Check how that copy and the preview appear together, and avoid using the same long headline in both places.

Make sure the image still identifies the topic if the post text is truncated. Keep the essential subject and logo within the resilient part of the composition.